[
  {
    "id": "project_1",
    "title": "Peter cat recording co.",
    "slug": "peter-cat-recording-co",
    "author": "Hardik Tuteja",
    "date": "2025-03-31",
    "theme": {
      "bgColor": "#ffffff",
      "bgColorDark": "#020202",
      "textColorLight": "#ffffff",
      "textColorDark": "#020202",
      "bgGradient": "linear-gradient(350deg, rgba(250,0,20,1) 20%, rgba(255,30,110,1) 40%, rgba(255,130,60,.8) 60%, rgba(250,190,210,.75) 70%, rgba(242,242,242,1) 80%, rgba(242,242,242,1) 100%)"
    },
    "thumbImg": "/project/peter/hero-peter-banner.png",
    "excerpt": "For their 2024 tour, Peter Cat Recording Co. came to Morni looking for more than just stagewear. They needed clothes that offered comfort and utility on stage, while still carrying their sound and story. The result was a modular collection—functional, personal, and designed to move and perform with them.",
    "content": "Peter cat",
    "heroBanner": {
      "type": "image",
      "src": "/project/peter/hero-peter-banner.png"
    },
    "intro": {
      "heading": "Where Function Meets Expression",
      "subHeading": "For their 2024 tour, Peter Cat Recording Co. came to Morni looking for more than just stagewear. They needed clothes <span>that offered comfort and utility on stage, while still carrying their sound and story</span>. The result was a modular collection—functional, personal, and designed to move and perform with them.",
      "banner": {
        "type": "video",
        "src": "/project/peter/pcrc_image-slides.mp4"
      },
      "motifImg": "/project/peter/pcrc-motif-icon.png",
      "linkText": "Who is Peter Cat Recording Co. ?",
      "collageImg": {
        "img1": "/project/peter/rinc-jacket.png",
        "img2": "/project/peter/band-musician-1.png",
        "img3": "/project/peter/band-musician-2.png"
      },
      "showHintContent": {
        "hintImg": "/project/peter/who-are-peter-thumb.png",
        "hintHeading": "who is Peter cat recording co?",
        "hintText": "<p>Peter Cat Recording Co. is an Indian alternative rock band originating from Delhi. But they aren't just a band. They are a feeling.</p> <p>Their music shapeshifts—floating through time, jumping between languages, bending and blurring genres. They move seamlessly between jazz, rock, swing, and electronica.</p>"
      }
    },
    "visionAnim": {
      "animAbstract": "/project/peter/animated-bg-abstract.png",
      "heading": "The Band's Vision",
      "subHeading": "A uniform for the future",
      "content": "<p>They knew what they wanted—something military-inspired, but futuristic. A solar-punk take on the working-class uniform of tomorrow.</p> <p><span>Not opulent. Not over-designed. Timeless. Practical. Unmistakably theirs.</span></p> <p>For years, they defaulted to all-black stagewear—not by choice, but because nothing else felt right.</p>",
      "visionIcon": "/project/peter/peter-vison-icon.png",
      "elements": {
        "abstractImg": "/project/peter/the-vision-lady-wth-money.png",
        "abstractText": "We want something with an identity. Something with a story.",
        "caption": "We need function. Monitors, wires, instruments—we can't have our clothes getting in the way.",
        "caption2": "We want to feel like ourselves on stage, but also be a unified force.",
        "caption3": "We want something functional but full of expression."
      }
    },
    "steps": {
      "step1": {
        "bgColor": "#FF9645",
        "color": "#BC1D07",
        "caption1": "Step 1:",
        "caption2": "Discovery",
        "heading": "Designing With The Band",
        "suHeading": "One-on-one calls. Style mapping.",
        "content": "<p>This wasn't just about a uniform — it was about merging five distinct personalities into one aesthetic.</p><p>Some cared about silhouettes, others about fabrics, some just wanted comfort.</p><p>A modular approach was the answer — each piece standing out alone, yet part of a larger visual story.</p>",
        "bgAbstract": "/project/peter/step1-plant.png",
        "img1Type": "video",
        "img1Src": "/project/peter/step1-visul-mood-board.mp4",
        "rightImg": "/project/peter/step1-process-grid.png"
      },
      "step2": {
        "bgColor": "#D1E3E5",
        "color": "#2B4D8B",
        "caption1": "Step 2:",
        "caption2": "Design ",
        "heading": "Building the Palette",
        "suHeading": "A Stage-Ready Spectrum",
        "content": "<p>The band knew what they were looking for - “Something military-inspired, but futuristic. A solar-punk take on the working-class uniform of tomorrow.“</p><p><span>Military Greens & Browns</span> — Grounded, structured.</p><p><span>Salmon Pink</span> — A solarpunk accent. Future-forward, unexpected.</p><p><span>Copper Tones</span> — Analog nostalgia. A warm, electric thread.</p><p>These colors just fit right in with their vision. It felt right</p>",
        "bgAbstract": "/project/peter/step2-flowers.png",
        "rightImg": "/project/peter/step2-output-grid.png"
      },
      "step3": {
        "bgColor": "#DDE774",
        "color": "#37425D",
        "caption1": "Step 3:",
        "caption2": "Fabrics",
        "heading": "Getting The Right Feel",
        "suHeading": "Finding the right fabrics",
        "content": "<p>This wasn't just about looking good. It was about feeling right.</p><p><span>Shirts</span> - Linen, hemp-bamboo, pure bamboo. Breathable. Built to move.</p><p><span>Pants & Jackets</span> - Hemp and Cotton blends. Structured, but easy to wear.</p><p>Touring is relentless. These pieces had to handle sweat, movement, time. They had to feel as effortless as the music itself.</p>",
        "bgAbstract": "/project/peter/step3-flower-with-stem.png",
        "rightImg": "/project/peter/step3-fabric-1.png",
        "rightImg2": "/project/peter/step3-fabric-2.png"
      },
      "step4": {
        "bgColor": "#F4DA70",
        "color": "#5E331B",
        "caption1": "Step 4:",
        "caption2": "Embroidery",
        "heading": "Circuit Board Embroidery",
        "suHeading": "Stitching the future in the fabric",
        "content": "<p>In California's high desert, vocalist Surya found an old microchip pattern. It felt like a futuristic map that had analog nostalgia. </p><p><span>The missing piece in the band's vision.</span></p><p>We turned it into copper-threaded embroidery. A visual anchor for the entire collection.</p>",
        "hrPattern": "/project/peter/step4-embroidery-pattern.png",
        "bgAbstract": "/project/peter/step4-stich-bottom-artwork.png",
        "img": "/project/peter/step4-embroidery.gif",
        "imgContent": "<p>The colors of the band's new album was incorporated in the circuit board embroidery.</p><p>One cohesive design, placed differently on each piece.A shared story, told five ways.</p>",
        "bannerType": "video",
        "bannerSrc": "/project/peter/step4-copper-embroidery-bts-vid.mp4"
      }
    },
    "theResult": {
      "bgIcon": "/project/peter/icon-butterfly-stylized.png",
      "top": {
        "heading": "The result",
        "bannerType": "video",
        "bannerSrc": "/project/peter/red-rocks-trimmed.mp4",
        "img1": "/project/peter/the-result-top-img-1.png",
        "img2": "/project/peter/the-result-top-img-2.png",
        "subHeading": "From Sketch to Stage",
        "tagline": "Rohit at Joushua Tree",
        "content": "<p>Months of iterations, fabric tests, and embroidery trials led to 5 bespoke pieces per member - 2 shirts, 2 pants, 1 jacket/vest.</p> <p>It was unlike anything they had ever worn before. Unlike their usual all-black attire. These pieces if fabric had a story behind them. It felt personal.</p><p>Soon, the pieces became second nature to them. </p>"
      },
      "bottom": {
        "bannerType": "image",
        "bannerSrc": "/project/peter/stage-performance.png",
        "subHeading": "Their music inspired the clothes, Now the clothes were shaping the performances",
        "content": "Performed at some iconic venues: <ul><li>The Greek Theatre, Berkley</li> <li>The Troubadour, LA</li><li>Pappy and Harriet's, Joshua Tree</li></ul>",
        "abstractImg": "/project/peter/icon-music-symbool.png",
        "leftImg": "/project/peter/band-guiter-musican.png",
        "tagline": "Dhruv at Edgefield"
      },
      "realTest": {
        "bannerType": "video",
        "bannerSrc": "/project/peter/pcrc-performance-2.mp4",
        "heading": "The Real Test : Performances",
        "content": "<p>These clothes were a part of the performances at some iconic venues. What started as clothes became something more.</p><p><span>Comfort and Confidence on stage:</span> The band felt the difference of wearing comfortable, functional and personalised clothing.</p><p><span>Connection to the clothing:</span> The band learnt to pay attention to what they wear and how it affected the performance.</p><p><span>Continuity:</span> This marked the beginning of an evolving collaboration.</p>",
        "rightImg": "/project/peter/trtf_side_bottom.png"
      }
    },
    "bottomQuote": "The goal isn't just to make clothes, but to craft something that resonates, moves, and becomes part of the wearer's story."
  }
]